Beachhead Solutions: Engaging Channel Partners

Objective

Clement | Peterson was asked to help establish Beachhead Solutions as a respected and reliable voice providing a unique solution in data encryption. Of particular importance to Beachhead was media attention around the company’s value as a channel partner and trusted solution for managed service providers (MSPs).

Strategy

Essential to the PR strategy has been topical and consistent op-eds that convey expertise and guidance on mobile security issues and best practices to MSPs.

Technique and Results

By leveraging breaking news items – relevant to