Companies delivering innovative fintech and payments technologies often face an essential need: rapidly establishing the value and credibility of their products in a particularly discerning and security-minded marketplace. Clement | Peterson brings experience and a proven pattern of success building the stature of fintech and payments clients’ solutions. Utilizing PR strategies that include targeted media outreach to influential financial services, banking, and payments publications, executive-bylined thought leadership articles, analyst relations, conference speaking engagements, and more, Clement | Peterson empowers clients to capture the attention their financial technology solutions deserve and accelerate business growth.
PR Domain: FinTech and Payments
Some of our fintech and payments client experience
FinTech and Payments Case Study: Launching an International FinTech Solution
Corezoid came to Clement | Peterson as the new company was spun out of the R&D department at the largest bank in Ukraine. The cloud Platform-as-a-Service offered a unique approach to business process management (BPM), and wanted to get out of the gate with a visibility among financial services companies and businesses across other target industries.The PR program focused on proactive media outreach, including thought leadership placements, speaking engagements at FinTech conferences, analyst introductions, and completely revised website content that could amplify the benefits of enhanced media attention.
Clement | Peterson positioned Corezoid as a knowledgeable leader in BPM through bylines published in financial industry, developer, and IT publications. By building relationships with key reporters and media outlets, Corezoid was able to get executives quoted in reporter-written articles that supported coverage of product news announcements.
The strong media coverage of Corezoid’s launch in media read by decision-makers within the financial services sector included American Banker, Finovate, Banking Technology, International Banker, and Fintech Innovation. Ongoing product coverage and thought leadership op-eds also appeared in developer-focused outlets such as ProgrammableWeb, DZone, and App Developer Magazine (as well as in other key IT and business publications including Network World and VentureBeat). Additional, Corezoid had speaking engagements secured at Finovate and Money 20/20.
B2B tech sectors: financial technology, cloud platforms, developer tools
Strategy and tactics: media outreach, thought leadership bylines, analyst briefings, speaking engagements, SEO/website optimization
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