Internet of Things security provider Zvelo approached Clement | Peterson with the task of building company and product awareness across the IoT and security industries. A decade-old company new to PR, Zvelo’s solutions identify the true nature of web traffic to safeguard IoT (and other network-connected) devices from cyberattacks and to prevent ad fraud by upholding the reputations of brands’ digital advertising campaigns.
Malicious traffic is a major issue in the IoT world, where devices are routinely hacked and have their collected bandwidth misused in massive botnet-based DDoS attacks – posing a rising threat to the availability of the internet as we know it.
Clement | Peterson’s PR program features targeted media outreach across the IoT, cybersecurity, and ad tech landscape. Proactive initiatives have garnered Zvelo coverage in key business and trade publications including Forbes, eWeek, CMO Innovation, and TechTarget’s IoT Agenda. Zvelo executive thought leadership bylines are published regularly with leading industry publications, including Infosecurity Magazine, IoT Evolution, MarTech Advisor, IT Pro, EE Times, and others.
The PR program has also included several podcast interviews, IoT conference speaking engagements, and industry awards – all earned without vendor sponsorships.
B2b tech sectors: internet of things, cybersecurity
Strategies and tactics: media outreach, thought leadership bylines, analyst briefings, speaking engagements, awards program
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