PR Domain: The Internet of Things

For companies providing IoT-based products and services, successful PR requires a partner that understands the space, and possesses outstanding capabilities for communicating with both technical and non-technical audiences.

Clement | Peterson works with businesses in the IoT sector from startups to established enterprises, building out PR programs designed to emphasize key solution differentiators and technical achievements, in a manner accessible to all decision makers within potential customer organizations. Clement | Peterson promotes clients’ brand stories and the advantages of their solutions through PR strategies utilizing targeted media outreach, technical and high-level thought leadership, analyst relations, industry speaking opportunities, and awards programs.

Some of our internet of things client experience

Internet of Things Case Study: making the IoT safer for all

Internet of Things security provider Zvelo approached Clement | Peterson with the task of building company and product awareness across the IoT and security industries. A decade-old company new to PR, Zvelo’s solutions identify the true nature of web traffic to safeguard IoT (and other network-connected) devices from cyberattacks and to prevent ad fraud by upholding the reputations of brands’ digital advertising campaigns.

Malicious traffic is a major issue in the IoT world, where devices are routinely hacked and have their collected bandwidth misused in massive botnet-based DDoS attacks – posing a rising threat to the availability of the internet as we know it.

Clement | Peterson’s PR program features targeted media outreach across the IoT, cybersecurity, and ad tech landscape. Proactive initiatives have garnered Zvelo coverage in key business and trade publications including Forbes, eWeek, CMO Innovation, and TechTarget’s IoT Agenda. Zvelo executive thought leadership bylines are published regularly with leading industry publications, including Infosecurity Magazine, IoT Evolution, MarTech Advisor, IT Pro, EE Times, and others.

The PR program has also included several podcast interviews, IoT conference speaking engagements, and industry awards – all earned without vendor sponsorships.


B2b tech sectors: internet of things, cybersecurity

Strategies and tactics: media outreach, thought leadership bylines, analyst briefings, speaking engagements, awards program

Working with publications like:

PR and content needs for your iot business? get in touch.