SaaS-model startups and enterprises often face an uphill battle differentiating their solutions and building credibility with both industry experts and potential customers. Clement | Peterson possesses a breadth of proven experience successfully earning Software-as-a-Service vendors widespread media recognition and promoting clients to positions of prominence in their target markets. Through proactive media outreach around product and company announcements, rapid responses to trending news, thought leadership articles, analyst relations, and speaking engagements at conferences and events, Clement | Peterson designs tailored PR programs that effectively develop our SaaS clients’ stature in the public eye and catalyze business growth.
PR Domain: Software-as-a-Service
Some of our Software-as-a-Service client experience
Software-as-a-Service Case Study: Engaging Channel Partners
Clement | Peterson was asked to help establish Beachhead Solutions as a respected and reliable voice providing a unique, SaaS data encryption solution. Of particular importance to Beachhead was media attention around the company’s value as a channel partner and trusted solution for managed service providers (MSPs).
Essential to the ongoing PR strategy has been topical and consistent opinon pieces that convey expertise and guidance on mobile security issues and best practices to MSPs. Contributing to key channel publications such as CRN, MSPinsights, Channelnomics, Channel Pro, Channel Partners, MSP Alliance, and others has proved beneficial to expanding Beachhead’s visibility and increasing channel signups for its SaaS solution.
Additionally, by leveraging breaking news items – relevant to channel and industry issues around data security and breach prevention – Beachhead has been able to provide expert commentary and advice through reporter interviews within articles spanning both IT security and channel publications.
Clement | Peterson also actively manages Beachhead Solutions’ paid search campaigns (as well as initiatives on Reddit that successfully target a micro-audience relevant to Beachhead’s channel and direct-customer goals). Through this management, Beachhead Solutions has been able to significantly reduce ad spend by ensuring ads are optimized for targeting and content.
“We’ve been working with Clement | Peterson for 5+ years now and couldn’t be happier with the PR support for our SaaS company. Sure, we get security and channel press around product news and thought leadership, but C|P has really become an overall marketing co-strategist – and we fully leverage their expertise across other areas of B2B marketing (such as paid search.)” — Cam Roberson, VP of Marketing and Channel Development, Beachhead Solutions
B2B tech sectors: SaaS, security, channel, MSP
Strategy and tactics: media outreach, thought leadership bylines, analyst briefings, speaking engagements, digital advertising (Google Ads and Reddit)
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