PR Domain: AI

Companies developing AI technologies often need a PR agency capable of building (or amplifying) industry knowledge of their solutions, clearly communicating the value that those solutions provide from both high level and technical perspectives, and delivering the media attention the technology deserves.

From launching nascent AI startups to wide media coverage, to helping more established AI enterprises new business more quickly, Clement | Peterson has extensive experience bringing prominent visibility to companies in the ever-expanding AI space. Clement | Peterson designs PR programs that leverage media outreach around company announcements and news trends, thought leadership articles to gain mindshare in key publications and vertical trades, analyst briefings, speaking engagements, and awards programs built to help our AI clients achieve their specific goals.

Some of our AI client experience

AI client Case Study: From Launch to Google Acquisition

Meet the evolving PR needs of API.AI, from the company’s initial launch as the Speaktoit virtual assistant app to its growth into the B2B-focused API.AI conversational user experience platform. Clement | Peterson helped distinguish the technology’s unique natural language understanding capabilities to gain traction in the competitive, AI-fueled voice technology marketplace.

With the Speaktoit virtual assistant app launching for the Android platform at the exact time that the release of Apple’s Siri was set to dominate the news cycle, the initial PR strategy was identifying and pitching hundreds of key reporters with the angle that Speaktoit was a more-than-capable “Siri for Android users” and available as a free download as Siri launched.

When the dust settled, Speaktoit received more than 150 media pieces in the first few days of its launch, including coverage in The New York TimesBusiness InsiderThe Wall Street JournalPC MagazineLifehacker, and Computerworld.

After becoming the top-rated virtual assistant on Android and with the company’s subsequent evolution into API.AI, the strategy shifted towards highlighting the platform as a tool for developers working in the chatbot and connected car spaces (among other Internet of Things disciplines).

Careful research of business and tech media contacts informed pitches that could capitalize on relevant industry trends, from the growth in bot development to advances in natural language understanding to machine learning adoption. Creating, pitching, and placing thought leadership articles helped carry momentum during slower product news cycles, providing API.AI with visibility that led to significant VC investment rounds. Clement | Peterson also earned coverage for API.AI customers (on how those customers leveraged the API.AI platform), coordinated briefings with relevant industry analysts, and secured conference speaking opportunities without vendor sponsorship (including at Connected Car, Re:Work, SpeechTEK, Wearables Techcon, and Cisco Live, among others).

PR efforts ultimately helped API.AI’s successful acquisition by Google, where it has been rebranded as Dialogflow.


B2B tech sectors: artificial intelligence, developer tools, application development, internet of things

Strategy and tactics: media outreach, rapid response, technical and high level thought leadership bylines, analyst briefings, speaking engagements

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