Meet the evolving PR needs of API.AI, from the company’s initial launch as the Speaktoit virtual assistant app to its growth into the B2B-focused API.AI conversational user experience platform. Clement | Peterson helped distinguish the technology’s unique natural language understanding capabilities to gain traction in the competitive, AI-fueled voice technology marketplace.
With the Speaktoit virtual assistant app launching for the Android platform at the exact time that the release of Apple’s Siri was set to dominate the news cycle, the initial PR strategy was identifying and pitching hundreds of key reporters with the angle that Speaktoit was a more-than-capable “Siri for Android users” and available as a free download as Siri launched.
When the dust settled, Speaktoit received more than 150 media pieces in the first few days of its launch, including coverage in The New York Times, Business Insider, The Wall Street Journal, PC Magazine, Lifehacker, and Computerworld.
After becoming the top-rated virtual assistant on Android and with the company’s subsequent evolution into API.AI, the strategy shifted towards highlighting the platform as a tool for developers working in the chatbot and connected car spaces (among other Internet of Things disciplines).
Careful research of business and tech media contacts informed pitches that could capitalize on relevant industry trends, from the growth in bot development to advances in natural language understanding to machine learning adoption. Creating, pitching, and placing thought leadership articles helped carry momentum during slower product news cycles, providing API.AI with visibility that led to significant VC investment rounds. Clement | Peterson also earned coverage for API.AI customers (on how those customers leveraged the API.AI platform), coordinated briefings with relevant industry analysts, and secured conference speaking opportunities without vendor sponsorship (including at Connected Car, Re:Work, SpeechTEK, Wearables Techcon, and Cisco Live, among others).
PR efforts ultimately helped API.AI’s successful acquisition by Google, where it has been rebranded as Dialogflow.
B2B tech sectors: artificial intelligence, developer tools, application development, internet of things
Strategy and tactics: media outreach, rapid response, technical and high level thought leadership bylines, analyst briefings, speaking engagements
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