Beachhead Solutions: Engaging Channel Partners

Clement | Peterson was asked to help establish Beachhead Solutions as a respected and reliable voice providing a unique, cloud-managed data encryption solution. Of particular importance to Beachhead was media attention around the company’s value as a channel partner and trusted solution for managed service providers (MSPs).

Essential to the ongoing PR strategy has been topical and consistent opinon pieces that convey expertise and guidance on mobile security issues and best practices to MSPs. Contributing to key channel publications such as CRNMSPinsightsBusiness Solutions MagazineChannel ProChannel PartnersMSP Alliance, and others has proved beneficial to expanding Beachhead’s visibility and increasing its channel signups.

Additionally, by leveraging breaking news items – relevant to channel and industry issues around data security and breach prevention – Beachhead has been able to provide expert commentary and advice through reporter interviews within articles spanning both IT security and channel publications.

Clement | Peterson also actively manages Beachhead Solutions’ paid search campaigns (as well as initiatives on Reddit that successfully target a micro-audience relevant to Beachhead’s channel goals). Through this management, Beachhead Solutions has been able to significantly reduce ad spend by ensuring ads are optimized for targeting and content.

“We’ve been working with Clement | Peterson for 5+ years now and couldn’t be happier with the PR support for our SaaS company. Sure, we get security and channel press around product news and thought leadership, but C|P has really become an overall marketing co-strategist – and we fully leverage their expertise across other areas of B2B marketing (such as paid search.)” — Cam Roberson, VP of Marketing and Channel Development, Beachhead Solutions

Tech sectors: Data security, channel

PR strategies: Thought leadership bylines, channel partner co-campaigns, analyst briefings, hyper-targeted digital advertising (AdWords and reddit)

Sample publication placements: