Corezoid: Launching an International FinTech Solution

Corezoid came to Clement | Peterson as the new company was spun out of the R&D department at the largest bank in Ukraine. The cloud Platform-as-a-Service offered a unique approach to business process management (BPM), and wanted to get out of the gate with a visibility among financial services companies and businesses across other target industries.The PR program focused on proactive media outreach, including thought leadership placements, speaking engagements at FinTech conferences, analyst introductions, and completely revised website content that could amplify the benefits of enhanced media attention.

Clement | Peterson positioned Corezoid as a knowledgeable leader in BPM through bylines published in financial industry, developer, and IT publications. By building relationships with key reporters and media outlets, Corezoid was able to get executives quoted in reporter-written articles that supported coverage of product news announcements.

The strong media coverage of Corezoid’s launch in media read by decision-makers within the financial services sector included American BankerFinovateBanking TechnologyInternational Banker, and Fintech Innovation. Ongoing product coverage and thought leadership op-eds also appeared in developer-focused outlets such as ProgrammableWebDZone, and App Developer Magazine (as well as in other key IT and business publications including Network World and VentureBeat). Additional, Corezoid had speaking engagements secured at Finovate and Money 20/20.

Tech sectors: FinTech, cloud platform

PR strategies: Media outreach, thought leadership bylines, analyst briefings, speaking engagements, website optimization

Sample publication placements: