PR Domain: Developer and DevOps Tools

Vendors bringing innovative developer- and DevOps-targeted technologies to market can face considerable challenges establishing credibility and differentiation.

Clement | Peterson has a decade of experience and a history of proven results building and executing successful PR, content, and analyst programs for developer-targeting clients. From establishing developer media traction around product launches and company announcements, to sustaining industry attention through technical thought leadership article placements, targeted analyst briefings, and speaking engagements, Clement | Peterson has helped fast track product reputations among developers and drive adoption.

Some of our developer & DevOps tools client experience

Developer & DevOps Tools Case Study: Introducing a New Approach to Kubernetes Security

NeuVector, a Kubernetes security company delivering a solution that secures containerized environments during run-time, tasked Clement | Peterson with designing and executing an ongoing PR program to help the vendor gain traction – from launch – in a highly competitive space. NeuVector looked to distinguish its unique approach to Kubernetes and container security, which utilizes behavioral learning and firewall capabilities to impose automated security policies that whitelist normal network connections and activities (detecting and blocking malicious behavior).

Clement | Peterson implemented a strategy leveraging media outreach, analyst relations, and published thought leadership articles by NeuVector leadership to establish the company’s unique selling points as a DevOps-targeted security solution. Through these methods, NeuVector had a successful launch, with wide coverage and key media publications taking note of the vendor’s differentiated, advantageous, and purpose-built approach to securing highly-dynamic container environments. Clement | Peterson also secured analyst briefings with Gartner, 451 Research, IDC, RedMonk, Enterprise Strategy Group and others, getting NeuVector into analysts’ reports and ensuring NeuVector was on key analysts’ radars when advising end user organizations.

Beyond the launch, Clement | Peterson’s proactive media relations has continued to earn NeuVector expansive coverage as it grows and announces new versions, industry partnerships, and VC investment rounds. On the thought leadership front, Clement | Peterson regularly creates, pitches, and places articles bylined by NeuVector’s executive and technical leadership to earn the company exposure in parallel to coverage of product announcements. NeuVector thought leadership has appeared in key developer and IT publications, including InfoQ, Container Journal, DZone,, InfoWorld, Inside Big Data, Network World, and more.


B2B tech sectors: developer tools, DevOps tools, infosecurity, Kubernetes, containers

Strategy and tactics: media outreach, rapid response, technical and high-level thought leadership bylines, analyst briefings, speaking engagements

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PR and content needs for your developer-targeted business? Get in touch.