PR Domain: Managed Service Providers

MSPs and channel-reliant businesses seeking PR support require a knowledgeable partner that understands the channel, the challenges of the MSP/reseller space, and how to navigate media publications and analysts to build foundations for new business opportunities. Clement | Peterson has extensive experience working with MSPs and related vendors to raise their profiles and differentiate their offerings in crowded marketplaces. Leveraging techniques that include proactive media outreach, executive-bylined thought leadership articles, analyst relations, conference speaking engagements, and awards programs, Clement | Peterson establishes MSP and vendor clients in prominent positions as capable experts in their fields.

Some of our managed service provider client experience

Managed Service Provider Case Study: Rebranding Managed AWS Experts

The company that became Mission came to Clement | Peterson with an ambitious vision – it would utilize major venture capital funding to create a far-reaching managed services and consulting company for Amazon Web Services (AWS), and establish itself in the marketplace quickly through acquisitions. Having already acquired Reliam, the first of three AWS managed service providers which would later combine to become Mission, the company enlisted Clement | Peterson to ensure it hit the ground running and continued to press its momentum. The company went on to acquire AWS managed service providers Stratalux and G2 Tech Group, and then proceeded with a rebrand to launch the combined company as Mission.

Clement | Peterson designed and executed a PR program leveraging media outreach, analyst relations, and published thought leadership articles bylined by Mission executives. These methods succeeded in driving press coverage and commanding analyst and industry attention throughout the company’s initial funding, corporate acquisitions, and rebranding as Mission. The PR program continues to promote Mission’s position as a service provider that possesses a unique breadth and depth of AWS expertise, and is driven by a deep dedication to helping customers reach their goals through the power of cloud transformation.

Extensive media coverage of Mission’s rebranding launch included reporter-written articles in CRN, TechCrunch, Channel E2E, TechTarget, and AWS Insider. On the analyst relations front, Clement | Peterson’s efforts has enabled Mission to conduct briefings with influential firms, including Gartner, and 451 Research. Mission thought leadership articles have appeared in key publications, including Mission Critical Magazine, DevOps.com, and DZone.

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B2b tech sectors: MSP, channel, cloud

Strategy and tactics: company news, opportunistic trend pitching, case studies, analyst briefings, hyper-targeted digital advertising via Google Ads

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PR and content needs for your managed service provider business? Get in touch.