Instaclustr – provider of an integrated platform of fully-managed open source data-layer technologies – selected Clement | Peterson to begin a PR program designed to carve out a competitive niche in a crowded market. In an area of the database world where many so-called open source offerings are actually “open core” products that leave customers at the mercy of vendor and technical lock-in, Instaclustr sought to underscore its fundamental commitment to providing solutions like Apache Cassandra and Apache Kafka in their 100% pure open source versions.
Clement | Peterson proceeded with a strategy leveraging media outreach, analyst relations, and thought leadership articles bylined by Instaclustr leadership that highlight Instaclustr’s position that customers should be in control of their code (as well as the managed provider’s keen technical knowledge and support capabilities). The PR program has successfully cultivated wide media, analyst, and industry attention. This has helped establish Instaclustr as a provider trusted not only for its stand-out expertise, but also its pure open open source offerings and the customer-first values that stance represents.
Through C|P’s ongoing PR program, Instaclustr has built its name as a trusted open source provider differentiated by its commitment to 100% open source solutions. The client continues to undergo rapid year-over-year growth, support by C|P’s active media and analyst relations around Instaclustr’s expanding platform, as well as a regular cadence of thought leadership exposure.
B2B tech sectors: open source software, database, developer tools
Strategy and tactics: media outreach, rapid response, technical and high level thought leadership bylines, analyst briefings, speaking engagements
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