Tech PR is increasingly competitive, with PR specialists now outnumbering journalists nearly 5 to 1. Having a voice with reporters, editors, and industry analysts means maintaining relationships, monitoring the right (and changing) channels, developing efficient communication strategies and, above all, telling a compelling story to a relevant audience.
We believe that outstanding writing is absolutely critical to effective public relations – it has always been our most sought-after capability when hiring. Technology solutions and narratives can be particularly complex in the B2B ecosystem, and we take pride in our ability to distill those messages into written work that is clear, informative, and insightful.
Clients also turn to us for help rounding out their marketing strategies. For example, we find that some waste huge chunks of marketing budget with poorly-managed PPC ad campaigns (and costs-per-click are often very steep in B2B tech). We also help clients determine which social channels actually make sense for their business, and how to develop a plan for those that do.