Public Relations and Content Marketing for the B2B Tech World.
We align our clients’ business development and marketing goals with the PR strategies and tactics that best meet those needs. Here’s how we can help.
Earning the attention of tech media is increasingly competitive, with PR specialists now outnumbering tech journalists nearly 5 to 1. Having a voice with key reporters and editors means maintaining relationships, monitoring the right (and ever-changing) channels, developing efficient communication strategies and, above all, telling a compelling story to a relevant audience.
Continual, proactive media opportunity sourcing (whether clients have news or not)
Conference speaking programs
Industry award programs
Writing and Content Creation
We believe that outstanding writing is absolutely critical to any tech PR program – it has always been our most sought-after capability when hiring. Technology solutions and narratives can be particularly complex within the B2B ecosystem, and we take pride in our ability to distill those messages into written work that clients consistently find clear, informative, and insightful.
Contributed articles and other bylined content constructed for media consumption
White papers and case studies (often interfacing directly with our clients’ customers)
Clients also turn to us for help rounding out their marketing strategies. For example, we find that some waste huge chunks of marketing budget with poorly-managed PPC ad campaigns (and costs-per-click are often very steep in B2B tech). We also help clients determine which social channels actually make sense for their business, and how to develop a plan for those that do.
End-to-end Google AdWords management
Search Engine Optimization
Social strategy and B2B best practices
Analysts play a critical role in advising technology end users on which vendors to consider buying. Our clients turn to us for expertise building out long-term strategies and relationships with key analyst influencers (whether or not clients have paid relationships with the firms). We also make sure our clients’ customers are involved in backing up vendor claims.
Analyst-customer program management (such as Gartner Peer Insights)
Gartner Magic Quadrant, Forrester Wave, and other key report planning and execution
Strategy to ensure the right things are said to the right analysts at the right time