Wire Stone: The Strategy Behind MarTech

Wire Stone, an Accenture Interactive-owned digital marketing agency serving Fortune 1000 brands, enlisted Clement | Peterson to plan and execute the company’s first-ever PR program. As the agency space continues to undergo significant upheaval, Wire Stone wanted to further carve out its niche as an agency that uniquely blends creativity and marketing technologies to build engaging brand experiences for its B2B and B2C clients.

In this environment, Clement | Peterson pursued a strategy that successfully established Wire Stone executives as thought leaders on cutting edge MarTech best practices, digital experience strategy, and coming changes to the agency ecosystem as a whole. As an outspoken voice within the industry, Wire Stone has helped shape the conversation on the redefinition of what it means to be a digital agency, while also providing knowledge and guidance on techniques and strategies around marketing and emerging solutions.

Through the PR program, Wire Stone op-ed articles were published in leading publications, covering high-interest industry topics such as the use of virtual reality and augmented reality in experiential marketing, the rise of chatbots in both marketing and customer service endeavors, best practices in shaping CX throughout the customer journey, social media marketing, SEO strategy, the case for agile marketing, the role of big data in marketing, and plenty more. Publications Wire Stone continues to get traction in include CMO.com, Adweek, CMSWire, Forbes, American Marketing Association, Search Engine Watch, MediaPost, CIO, and Brand Quarterly, among others. In addition, the PR program obtained Wire Stone executive speaking engagements at conferences such as Digital Summit, The MarTech Conference, DX Summit, as well as briefings with martech and marketing industry analysts.

Over three years into the agency’s Clement | Peterson-led PR program, Wire Stone was acquired by Accenture Interactive. The PR program continues with Clement | Peterson serving Wire Stone in the same capacity.

Tech sectors: Marketing technology, customer experience

PR strategies: Thought leadership bylines, analyst briefings, speaking engagements, awards program

Sample publication placements: