PUBLIC RELATIONS + CONTENT MARKETING FOR B2B TECH — FROM STARTUPS TO ENTERPRISES

    Media Relations

Earning tech media attention is increasingly competitive; PR specialists now outnumbering tech journalists nearly 5 to 1. Having a voice with influential B2B reporters, editors, and publications means maintaining relationships, monitoring the right (and ever-changing) channels, developing efficient communication strategies and, above all, telling a compelling story to a relevant audience.

    Content Creation

We believe that outstanding writing is absolutely critical to any tech PR program – it has always been our most sought-after capability when hiring. Technology solutions and narratives can be particularly complex within the B2B ecosystem, and we take pride in our ability to distill those messages into written work that clients consistently find clear, informative, and insightful.

     Analyst Relations

Analysts play a critical role in advising technology end users on which vendors to consider buying. Our clients turn to us for expertise building out long-term strategies and relationships with key analyst influencers (whether or not clients have paid relationships with the firms). We also make sure our clients’ customers are involved in backing up vendor claims.

100% FOCUSED ON B2B TECHNOLOGIES.

Working with startups and enterprises like…

…AND WHAT THEY SAY

THE B2B TECHNOLOGY DOMAINS WE WORK IN

We know the B2B tech media and analyst ecosystem. Our clients – a mix of U.S.-centric and global startups and enterprises – span B2B tech domains that include application development tools, infosecurity, the Internet of Things, databases, MarTech, FinTech, managed IT services, open source software, big data, AI and beyond. Clement | Peterson exists to help these businesses begin (or meaningfully amplify) their footprint in competitive industries through a strategic mix of PR, AR, and content that maps to our clients’ goals.

Who we are

Clement | Peterson, founded in 2009, is a boutique agency with offices in San Francisco and Denver. Working with a global client base, we have helped a number of B2B technology clients achieve double-digit revenue growth and, in many cases, successful acquisitions through strategic and visible public relations and content marketing campaigns.

We believe in proactive, efficient PR work that delivers value to both our tech clients and the publications and analyst firms we work with. Our media and analyst knowledge and relationships provides clients with the access and speed of a boutique agency and the contact depth of much larger (and much more expensive) agencies.

Our focus is acutely on helping our clients grow and succeed within their target market. We do this through a mix of strategies and tactics that can include:
  • Smart, proactive media relations
  • Thought leadership / byline campaigns
  • Rapid response on industry trend opinions
  • Analyst relations and analyst report planning/execution
  • Conference speaking programs
  • Customer case study development
  • Content marketing
  • Website copy and white papers
  • PPC management and optimization
  • Social channel strategy