PUBLIC RELATIONS AND CONTENT MARKETING FOR B2B TECHNOLOGY — FROM STARTUPS TO ENTERPRISES
WE SPECIALIZE IN PR AND CONTENT FOR THE B2B TECHNOLOGY SECTOR.
Clement | Peterson, founded in 2009, has offices in San Francisco and Denver. Working with a global client base, our PR agency has helped a number of B2B technology clients achieve double-digit revenue growth and, in many cases, acquisitions through strategic and highly visible public relations campaigns.
We believe in proactive, efficient PR work that delivers value to both our tech clients and the publications we work with. Our media and analyst knowledge and relationships provides clients with the access and speed of a boutique agency and the contact depth of much larger agencies.
Our focus is acutely on helping our clients grow and succeed within their target market. We do this through a mix of strategies and tactics that can include:
- Smart, proactive media relations
- Thought leadership / byline campaigns
- Rapid response on industry trend opinions
- Analyst relations and analyst report planning/execution
- Conference speaking programs
- Customer case study development
- Content marketing
- Website copy and white papers
- PPC management and optimization
- Social channel strategy
THE B2B TECH DOMAINS WE WORK IN (AND THE COMPANIES WE WORK WITH)
We know the B2B tech media ecosystem. Our clients – a mix of U.S.-centric and global startups and enterprises – span B2B tech domains that include application development, infosecurity, the Internet of Things, databases, MarTech, FinTech, managed IT services, open source software, big data, AI and beyond. Clement | Peterson exists to help these businesses begin (or meaningfully amplify) their footprint in competitive industries.
What makes Clement | Peterson different? Take a look at some of our work. Whether it’s expanding brand awareness, filling up the funnel, engaging channel partners, getting more visibility ahead of a funding round or acquisition push, or a combination: We execute on the public relations strategies and tactics that drive B2B tech companies forward.
WHAT CLIENTS SAY
''Clement | Peterson's results are unmatched. For more than nine years, C|P was an important part of the marketing and business development strategies that lead to Opengear's wildly successful acquisition. C|P consistently found new and valuable PR opportunities, delivered and placed thought leadership articles, and ensured that we engaged with the right industry analysts.''- Todd Rychecky, VP of Sales - Americas, Opengear (acquired by Digi International)
''We hired Clement | Peterson to help us with a vital renaming/rebranding effort and immediately they scored a win, engineering great coverage that included a lead story in a top-tier tech publication. The agency is highly adaptable to our particular strengths: We don't have a lot of product news, but we have amazingly loyal users. C | P has been an essential part of getting the word out about our sticky customers – interviewing and writing case studies on these users, working with them to produce bylined pieces, and connecting them to editorial opportunities. Our PR program, under C | P's hand, has been a very successful mix of proactively looking for and getting PR opps around industry trends, op-eds, and weaving the customer use cases into these.''- Russ Wood, VP of Marketing at mLab (acquired by MongoDB)
''We've been working with Clement | Peterson for 7+ years now and couldn't be happier with the PR support for our SaaS company. Sure, we get security and channel press around product news and thought leadership, but C|P has really become an overall marketing co-strategist – and we fully leverage their expertise across other areas of B2B marketing (such as paid search.)''- Cam Roberson, Director of Marketing at Beachhead Solutions