PUBLIC RELATIONS + CONTENT MARKETING FOR THE B2B TECHNOLOGY INDUSTRY
Earning tech media attention is increasingly competitive; PR specialists now outnumber tech journalists nearly 5:1. Having a voice with influential B2B reporters, editors, and publications means maintaining relationships, monitoring the right (and ever-changing) channels, developing efficient communication strategies and, above all, telling a compelling story to a relevant audience.
We proactively target conference speaking slots that align with clients’ target audiences. We regularly save clients tens of thousands of dollars by pitching speaking topics that conference organizers accept without sponsorship (rare for vendors).
We believe that outstanding writing is absolutely critical to any tech PR program—it has always been our most sought-after capability when hiring. Technology solutions and narratives can be particularly complex within the B2B ecosystem. We take pride in our ability to distill those messages into written work that clients consistently find clear, informative, and insightful.
Some clients rely on us to create—or refresh—messaging frameworks that they can utilize across domains, including social media, internal communications, website copy, paid search, and other touchpoints where a consistent (and clear) brand voice is crucial.
Analysts play a critical role in advising technology end users on which vendors to consider buying. Our clients turn to us for expertise building out long-term strategies and relationships with key analyst influencers (whether or not clients have paid relationships with the firms). We also make sure our clients’ customers are involved in backing up vendor claims.
We cut through the noise to find (and submit for) the technology and business awards that have the most impact on our clients’ bizdev and marketing initiatives.
WE ARE 100% FOCUSED ON B2B TECHNOLOGY VENDORS AND SERVICE PROVIDERS
THE TECHNOLOGY COMPANIES WE WORK WITH
…AND WHAT THEY SAY
“Clement | Peterson’s results are unmatched. For more than nine years, C|P was an important part of the marketing and business development strategies that lead to Opengear’s wildly successful acquisition. C|P consistently found new and valuable PR opportunities, delivered and placed thought leadership articles, and ensured that we engaged with the right industry analysts.”
– Todd Rychecky, VP of Sales – Americas at Opengear (acquired by Digi International)
”We hired Clement | Peterson to help us with a vital renaming/rebranding effort and immediately they scored a win, engineering great coverage that included a lead story in a top-tier tech publication. The agency is highly adaptable to our particular strengths: We don’t have a lot of product news, but we have amazingly loyal users. C | P has been an essential part of getting the word out about our sticky customers – interviewing and writing case studies on these users, working with them to produce bylined pieces, and connecting them to editorial opportunities. Our PR program, under C | P’s hand, has been a very successful mix of proactively looking for and getting PR opps around industry trends, op-eds, and weaving the customer use cases into these.”
– Russ Wood, VP of Marketing at mLab (acquired by MongoDB)
”We’ve been working with Clement | Peterson for 10+ years now and couldn’t be happier with the PR support for our SaaS company. Sure, we get security and channel press around product news and thought leadership, but C|P has really been an overall marketing co-strategist – and we fully leverage their expertise across other areas of B2B marketing (such as paid search.)”
– Cam Roberson, Director of Marketing at Beachhead Solutions
OUR B2B TECH DOMAINS
Our clients—a mix of U.S.-centric and global startups and enterprises—span across the enterprise technology landscape.
WHO WE ARE
Clement | Peterson, founded in 2010 by Bret Clement and Kyle Peterson, is a senior-only team that helps B2B technology clients grow brand visibility and achieve growth goals (including, in many cases, acquisitions) through strategic and audience-targeted media and analyst relations campaigns.
We believe in proactive PR, content, and analyst work that delivers value to both our clients and the publications and analyst firms we work with regularly. Our media and analyst knowledge and relationships provide clients with the access and speed of a boutique agency and the contact depth of much larger firms.